For this exercise I am using a personal impact assessment to help decode this advertisement under the means of visual communication.
1. The photo
2. 10-20 primary words- Fish, burger, glass, water, Filet, McDonald’s, inside, bowl, bubbles, orange
3. 4-7 associative words to go with the primary word- Fish- food, filet, pet, water,
4. Select the most important word- Fish- Food
5. food- fulfillment or the growing/changing self
6. take a look at the inner symbols
7. My story- I look at fulfillment as the chance to take care of or make my inner self stronger. food is, in a very physical sense the thing than can help me to grow and change as a person. Food is the thing that humans need every day as it is one of the most basic forms of survival. Food fills a person up so that they can achieve all that they have set out to do for the day. Food can fill up the growing and changing self but can also help me fill up the safe/unchanging self. Food is a constant in my life and keeping that familiar part of me in my life, allows me to feel comfortable and confident.
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